Acknowledgment: This process was introduced to me by Ana Nikolova, and co-facilitated by Kris Tina. I have adjusted it to my purposes.
Let groups practice the product creation process including the most important phase – testing.
Materials: flipchart, papers, pens, markers. Calling song. If you have a projector, you can screen on a wall a countdown of each phase.
Playing time: 3 hours
Number of players: max 20
Phase 1 – Group division
5 min. Let participants to create a groups of 3-4 ppl. In ideal case, they should share the same or similar target groups.
Phase 2 – Golden Circle
5 min. Brief introduction of Golden circle.
Phase 3 – Design Thinking Process
5 min. Brief introduction of Design Thinking Process.
- one of the approaches on how to create services and products
- it embraces making mistakes and focuses on creating prototypes, testing with the community, collecting feedback, applying changes, and testing beta (delta, gama, etc.) version again.
- Empathize. Get to know your target group, the way they think.
- Define. Name their challenges, and therefore needs.
- Ideate. Brainstorm. Create as many solutions as possible. Remember: why > how > what
- Prototype. Make a testable prototype of your idea.
- Test. And collect feedback.
We will go now through all the phases.
Phase 4 – Introduce the harmonogram
5 min. Flipchart with times.
- 10 min. Empathize
- present your target group
- 10 min. Define
- present the challenges & needs
- 20 min. Ideate different solution
- present your solutions, at least 6.
- 30 min. Prototype
- Put together 1 testable prototype.
- 5 min long activity
- tested with other groups and
- Put together 1 testable prototype.
- 7 minute per group. Testing.
- 2 min to prepare, 5 min to play
- 2 min per group. Group feedback
- every group has 2 min for feedback
- bonus: every individual can write short feedback with 3 things they liked + 1 tip they would give
- 10 min. Adapting
- Groups discuss how to adapt their product
- 2 min per group. Presenting
- Every group present beta version of their product
Than, there is a space for questions, and game can begin.
Reflection
- Feelings. How was the process for you?
- What happened. What was the most useful for you?
- Take-away. How can you use this in your work/life?
Discussion
- How have you been creating the services in your organisations so far?
- What other approaches to designing products you know?